Thirteen Winning Dissertation Topics On Digital Marketing.
Picking the right topic among the current marketing dissertation topics available is the first, and could be the most time consuming, the exercise of the marketing dissertation course. Not only are there considerations of your supervisor’s approval involved but also the matter of finding something that is easy rather than tough to carry on with.
In my dissertation, I intend to study the impact of digital marketing on firms' pricing strategy as well as on consumers' intrinsic behaviors in the post-Internet era. In the first study, I examine a novel hybrid pricing model, featuring both online advertising and digital promotion.
The umbrella term of digital marketing is used to describe services that employ digital technology to reach their customers. When looking at this broad subject, you should see what areas it covers and which are of most interest you.
List of Solid Digital Marketing Dissertation Topics. Welcome to the world of the dissertation topic selection! This exciting challenge marks the end of many years of study and gives you the opportunity to truly showcase your knowledge on the topic and develop a top quality dissertation.
Marketing Dissertation Examples. The academic papers below were written by students to help you with your own studies. If you are looking for help with your work then we offer a comprehensive writing service provided by fully qualified academics in your field of study.
Digital technology is rapidly reshaping the way how brands interact with consumers. More and more marketers are shifting their focus from traditional marketing channels (e.g., TV) to digital channels (e.g., social media platforms). Effective targeting is key to successful social media and digital marketing campaigns. This dissertation seeks to shed light on who and how to target on social.
To help in the preparation of your marketing dissertation, this article suggests areas and marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.